Pitch it right, says Guy Kawasaki

I just came across Guy Kawasaki's blog today. This guy is AWESOME. I've been to one of his presentations at Borland - he is incredible on stage. One thing I REALLY liked was his "top ten" format: everything has a top ten, including the Palo Alto High School baccalaureate speech, which everyone in the world has read because of a forwarding epidemic two years ago. They now read it out to six year olds.

Anyhow, Guy has written a book: The Art of the Start. It's about starting up, and you don't have to be a car. Okay, it's about entrepreneurship. Guy's got a very lucid writing style, so I suggest you read that book: except it's not available in India yet.

As a teaser, Guy's read out a full chapter, recorded it to MP3 and referenced it on his blog. It's a long MP3. It's the kind of MP3 that has you wondering why all this didn't strike you earlier. It's the kind of MP3 that'll make a difference to the way you sell, buy, hire people or even try to get donations for a charity. Listen in.