:) Awesome stuff boss. Btw landed on your blog by following some link on Chetan Bhagat and your comments were excellently light, to the point, adn yet not unfair :) Chetan has never claimed to be good at writing, he's good at keeping peopel entertained and if Mera Bharat Mahaan thinks Americans can get fucked with a virus threat like that so be it...how else do you explain the hours and hours of news footage about some rat stuck in some drain or whateer shit you see on CNN IBN, NDTV, Zee the works now a days...if youre in the business of selling a pulse on the consumer is mroe important than an ability to great great products that noone will buy :)
Anil, thanks mate. I loved his IIT book - I wrote about it earlier too. But the Call center book was just not the same grade. The storytelling wasn't the bad part - it was the story.
But you're quite right - our obsession with yellowing journalism is probably why it continues to hog the TV, newspaper and other media.
Real estate need not be always in the range of 40lakhs.... what about a poor fellow who has maybe abt Rs20,000 or maybe even a lakh and wants to do an investment...
I feel in a sense this tea fellow is doing exactly what Ratan Tata is doing... there are a number of car manufacturers which cater to high end cars... none at the low end... hence Tata invented the "Nano"....
Even if I had a simple office which could accommodate the needs of the poor, my very office would intimidate really poor potential investors... however, through this really broken down shop, poor people can talk openly and who knows maybe even gain trust over a cup of tea...
It's business + marketing + saving office rent money......
I am not saying there is no bubble... I am only saying this is a very savy business move and it means if u r smart, u don't need to have a big office to carve out a niche market share for yourself...
4 Comments:
Boss, yeradu acre kodi.
By Two.
Yeshtagidhe, heli? 40 lakhs? 32 idhe, 8 aamele kodthini.
:) Awesome stuff boss. Btw landed on your blog by following some link on Chetan Bhagat and your comments were excellently light, to the point, adn yet not unfair :) Chetan has never claimed to be good at writing, he's good at keeping peopel entertained and if Mera Bharat Mahaan thinks Americans can get fucked with a virus threat like that so be it...how else do you explain the hours and hours of news footage about some rat stuck in some drain or whateer shit you see on CNN IBN, NDTV, Zee the works now a days...if youre in the business of selling a pulse on the consumer is mroe important than an ability to great great products that noone will buy :)
Anil, thanks mate. I loved his IIT book - I wrote about it earlier too. But the Call center book was just not the same grade. The storytelling wasn't the bad part - it was the story.
But you're quite right - our obsession with yellowing journalism is probably why it continues to hog the TV, newspaper and other media.
Real estate need not be always in the range of 40lakhs.... what about a poor fellow who has maybe abt Rs20,000 or maybe even a lakh and wants to do an investment...
I feel in a sense this tea fellow is doing exactly what Ratan Tata is doing... there are a number of car manufacturers which cater to high end cars... none at the low end... hence Tata invented the "Nano"....
Even if I had a simple office which could accommodate the needs of the poor, my very office would intimidate really poor potential investors... however, through this really broken down shop, poor people can talk openly and who knows maybe even gain trust over a cup of tea...
It's business + marketing + saving office rent money......
I am not saying there is no bubble... I am only saying this is a very savy business move and it means if u r smart, u don't need to have a big office to carve out a niche market share for yourself...
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